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Customer Journey Wins and Struggles
Building a strategy help encourage your members to move from content consumer to super user is a great investment of time. But some of the methods we use work better than others. I would love to hear some of the things you are doing to nurture your users successfully, or if there are certain points in the process that you…
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Tip Tuesday: Don't skip the UTM tag in your URLs. Your future self will thank you.
As a marketer, I rely on UTM parameters all the time. They’re one of the easiest ways to see which emails, social posts, or announcements are sending people to your community and which ones aren’t pulling their weight. So if you’ve ever looked at your analytics and wondered “How did people end up here?” a missing UTM might…
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Which widget is used for this carousel below in the success community?
Which widget is used for this carousel below in the success community? I would like to create similar widget for our community where we can feature content from different sites.
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Has anyone used their Community (specifically Groups) to host Beta testing feedback?
Hello! We're transitioning to hosting all of our beta testing in our Community using the Groups function so that we can centralize feedback and communications and ensure a repeatable and standardized experience for our beta testers. I'm wondering if anyone else has implemented anything like this and if you have any advice…
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What to put in one-page executive summary?
A community manager friend has been asked to create one slide which tells the story of her community impact at a high level. She is to use metrics like total user count, active user analysis, and other top-level insights that reflect the community’s performance and impact. If you were to make such a slide, what would you…
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Why Office Hours and AMAs are gold 🍯 🌈
Answering questions and fostering genuine connections and trust between members are often key community goals. This is precisely where "Ask Me Anything" (AMA) sessions and "Office Hours" prove invaluable, transforming impersonal digital spaces into vibrant hubs of humans. Easy to produce A key advantage of AMAs and Office…
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How I’ve customised our Community without a developer using AI (and a bit of patience)
Hi everyone! I wanted to share a bit about my journey customising our community on Higher Logic Vanilla without developer resources in case it's interesting and why I believe it’s something anyone can try. Some context Over the years, I’ve been part of small community teams that didn’t always have the luxury of in-house…
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Welcome Nicole Saunders, Our New Customer Experience Leader
We’re excited to welcome Nicole Saunders to Higher Logic, where she’ll be leading our customer experience strategy efforts across the organization. Nicole will be focused on helping customers get even more value from their communities. With more than a decade of experience in community and customer marketing, she brings a…
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🌟 Exciting News: Higher Logic Vanilla is Upgrading to AWS Hosting! 🌟
Hello Vanilla Community! We're thrilled to announce that Higher Logic Vanilla is embarking on an exciting journey to enhance our hosting infrastructure by migrating to AWS, a cutting-edge cloud platform. This move represents a significant upgrade from our previous provider, Vexxhost, allowing us to deliver an even better…
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May Success Community Roundup!
Hey Success Community! 👋 Happy May, especially to all the moms out there taking care of everyone (even when they make it harder than it needs to be 😉) Let's take a look at what's been happening in the Success Community this month: 🧭 Community Strategy 🎯 CMX 2025 Community Industry Trends Report Survey 📊 Customer Showcase -…
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🎯 TIP Tuesday: The Power of Real Connection
When it comes to building a thriving community, it’s easy to get caught up in the numbers—total members, likes, followers. But the true magic happens in the quality of connection, not the quantity. Ask yourself: Are you creating a space where people feel seen, heard, and valued? Are you starting conversations that…
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CMX 2025 Community Industry Trends Report Survey 📊
Hey there Community Gurus 🔮 If you're interested in sharing your insights in experience on how the community industry is evolving, CMX is hosting an industry report survey that you can participate in. Check it out here!
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Customer Showcase - Unlocking the Power of Dashboards: A Guide to Proving Community Health and Value
Good day Community, and thank you @Kirstie Macfarlane. Normally I am asking questions, today I am sharing :-) As Community Managers, we build trust, strengthen brand loyalty, educate clients, reduce formal tickets, and minimize churn. How do we achieve these goals, prove community value, and its impact on the organization?…
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How are you aligning community with the customer lifecycle?
Aligning your customer journey and your community can be a powerful strategy. One that moves from reactive to proactive engagement planning. Looking at 4 key stages where this alignment has the strongest impact are: Engage (your welcome to the space) Nurture (opportunities that encourage deeper participating) Advocate…
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Mapping Your Community to the Stages of the Engagement Journey
Mapping Vanilla platform suggestions and features to each stage of the engagement journey—Engage, Nurture, Advocate, Feedback & Growth—can be accomplished as follows: Engage Welcoming customers into a space where they see immediate value and connection. Onboarding Automations: Use onboarding messages and automated…
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Tip Tuesday: How to use Groups effectively for user research
In general, community groups can be invaluable in user research, providing rich insights and facilitating a deeper understanding of user needs and behaviors. They offer access to diverse perspectives, help identify potential issues, and can be used for various research methods such as focus groups, surveys, and…
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How are you helping your customers move into peer leader status?
We all know that communities are primarily made up of Information Consumers (I prefer this to lurkers…creepy!! 🧟) — this isn't a surprise. But have you thought about the fact that every Super User in our community likely started out here? So what made 1 person begin engaging and so many others stay in this unengaged state?…
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Community by Design: The Essential Foundation Framework [ 🎥 recording ]
Community planning doesn’t start at launch. It starts the moment you define its purpose and role in your customer experience. In this session, Izzy Neis, Head of Digital at ModSquad, and Heather Wendt, Senior Community Strategist at Higher Logic, walk through the full arc of community building, from early structure and…
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Integrating an LMS into Vanilla
Hi everyone! We are considering integrating an LMS into our community. We would like to be able to easily link to courses, have badges earned in the courses link back to the community, and be able to possibly award "points" for attending/completing courses. Does anyone else currently do this in their community and if so,…
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Private Group vs Restricted Category: your recommendations please
Good day Community, Has anyone utilized a Category for focused, and private conversations instead of a Group? Are there functionalities (or other benefits) of a Category that would make it superior to a Group other than page design? My concern with a Category over a Group is the management of membership: a private Group…
